An Affair to Dismember

...With apologies to Deborah Kerr, a fine actress who died this week.

According to Patrick Reusse, the Wolves are starting their media blitz to re-connect with their fan base this week, the official kick-off to "See What They Can Do". When you add that to the their familiar Midwestern themes of chemistry and loyalty, neither the sum or the parts seem particularly attractive. When you're losing big or blowing leads as they have been doing in the pre-season, how does that build any zazz at all? I'm not sure a Chamber of Commerce luncheon will overcome years of incompetence, trading your hall-of-famer, and encouraging all of us to reach deep down and discover our inner cynic. It's time to be bold and fresh.

For example...if you're going to sell youth, how about using Nat King Cole's song, "Too Young"?

"they tried to tell us we're too young"....update the song, put it against a video montage of the Wolves young guns dunking and defending, and at least you have a little something with energy and spirit. You have elements that can attract an older crowd and a younger, hip-hop community if you, for example, split screen old Nat with a new, up and coming artist. Since KG is throwing shots at you anyway, why not begin with him saying at the Boston press conference 'I don't do young"? Edgy and imaginative, a marketing middle finger back at the Ticket.

That's the problem with the front office--no zazz, no energy, no cool. Who'd want to rekindle an affair with THAT bunch?

If you're going to lose games big--as the first pre-season indications look like--Taylor.org is going to have to work that much harder to prove that progress is being made. Otherwise, you had better do what the loyal fan base (what's left of it) has been begging you to do for years: cut the country club to shreds and start over.